Sales and Marketing Assistant
Laniesa Shafer joined the Flames in July 2013 as the Sales and Marketing Assistant, where she prospects new business and marketing partners, creates partnership proposals, and manages and assists others with activation.
From 2012-13, Shafer was a Graduate Intern for the Tar Heel Sports Properties in North Carolina. There, she was responsible for the implementation of customized sponsorship programs designed to meet client' marketing needs.
From 2009-11, Shafer served as a Marketing Intern in the Miami (Ohio) Athletic Department, where she engineered and executed promotional campaigns for all 19 sports at Miami (Ohio). She created marketing plans for Women's Soccer and Baseball, and coordinated promotional efforts during the games.
Shafer also served as the Sales Intern for Mandalay Baseball Properties from June 2010-October 2010, selling single-game, mini packages, and full season ticket packages for the 2010 Miami (Ohio) football season.
Shafer graduated from Miami (Ohio) with a Bachelor of Arts in Mass Communications in 2011, and received her Masters in Sport Administration in 2013 from the University of North Carolina.